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This web page has the following in the site, "Fidelis PPM was developed by an Auto Dealer for Auto Dealers." Our analyzers saw that the web site also stated " Tried, tested, and refined for five years before introducing it to the marketplace, you can be confident that this dealership loyalty program worksfor YOU." The Website also said " Our dealer loyalty program is designed to put you in the drivers seat of this revenue-generating machine. So buckle up and take a test drive of Fidelis PPM. Check out our Fidelis PPM automotive loyalty video. GET A HEROS WELCOME! Powered by our Driv Automotive Custom." The website's header had dealer loyalty programs as the most important optimized keyword. It is followed by dealership loyalty programs, automotive loyalty programs, and auto loyalty programs which isn't as highly ranked as dealer loyalty programs. The next words getfidelis.com uses is car loyalty program.